After 15 years with out main change, the Facilities for Medicare & Medicaid Companies (CMS) has issued a daring new strategic path for the Heart for Medicare and Medicaid Innovation (CMMI). Framed round three clear pillar — evidence-based prevention, affected person empowerment, and expanded supplier alternative — this shift alerts a brand new period for value-based care (VBC).
For rehab remedy suppliers, together with bodily therapists (PTs), occupational therapists (OTs), and speech-language pathologists (SLPs), the implications are important. The work of rehab professionals has lengthy aligned with prevention and useful outcomes. Now, CMS is explicitly calling for these priorities to guide the subsequent section of healthcare innovation.
So the query isn’t, “Can rehab remedy match into this mannequin?” The query is, “Will we rise to the second and show it?”
Prevention as coverage: A gap for proactive rehab
The renewed focus by CMS on prevention provides greater than validation for rehab professionals. It’s a problem to make our price unmistakable. Therapists are already on the entrance strains of fall prevention, mobility restoration, persistent situation administration, and speech and swallowing enhancements. These are all providers that cut back downstream prices and enhance high quality of life. However, traditionally, they haven’t all the time been captured within the end result knowledge CMS and payers depend on.
Now, that’s altering. CMS is signaling a dedication to early intervention throughout all care settings, with plans to revamp current fashions to replicate this precedence. The primary of its three new pillars reads: “Promote evidence-based prevention.” For a lot of within the rehab subject, this can be a name to motion.
Outcomes, outcomes, outcomes
Whereas prevention would be the headline, the subtext all through the brand new CMS rollout is obvious: Outcomes would be the foreign money of credibility. Whether or not by formal metrics, patient-reported progress, or claims-based outcomes, rehab suppliers should exhibit the affect of their care at scale.
Capturing and speaking outcomes isn’t a brand new concept, however many within the subject nonetheless wrestle to do it successfully. That hole may develop into a legal responsibility as CMS and the broader well being system shift their focus extra aggressively towards worth and accountability.
A latest CMS-aligned webinar referenced the significance of outcomes greater than 40 instances in simply the primary hour. The message is obvious: In case your group isn’t able to quantify worth, it might quickly be left behind.
This second invitations rehab remedy to transcend anecdotal success and align extra visibly with the evolving reimbursement and care supply frameworks. The excellent news? Therapists have already got the affected person’s belief, entry, and real-world outcomes. What is required now could be the infrastructure and the intent to show it.
A extra open taking part in subject for unbiased suppliers
In one other notable shift, the brand new CMS technique emphasizes supporting unbiased suppliers, not simply massive well being techniques. For rehab professionals in outpatient clinics, rural practices, or small neighborhood settings, this may very well be a game-changer.
CMS explicitly states that Innovation Heart fashions shall be designed to “stage the taking part in subject for suppliers practising independently.” That features enabling upfront funding in affected person care, one thing that smaller practices typically wrestle to entry.
This initiative might create new alternatives for remedy practices to take part in value-based preparations and pilot fashions while not having to be absorbed into massive hospital techniques. It’s additionally a well timed reminder that scale isn’t the one path to affect—outcomes and alignment matter extra.
What comes subsequent?
The CMS imaginative and prescient is formidable, however so is the potential for rehab remedy to form its execution. To do this, suppliers should actively have interaction, doc their affect, and advocate for his or her inclusion in evolving fashions of care.
This text is the primary in a broader exploration of what value-based care means for rehab remedy and what’s required to satisfy the second. Within the coming months, I’ll dig deeper into methods for capturing outcomes, optimizing care pathways, and getting ready your observe for the subsequent wave of CMS-led transformation.
Photograph: kutubQ, Getty Photos

Susan Lofton is a bodily therapist with 25 years of expertise in scientific care, operations, and senior-level administration. Susan has labored in a number of healthcare settings together with acute, IRF, expert nursing, house well being and outpatient, giving her distinctive perception into the transitional wants of sufferers and the interior workings of the healthcare ecosystem. Susan is obsessed with bettering well being care and has deep experience in regulatory compliance and optimizing methods for fulfillment. Susan serves as VP, Outcomes and Scientific Transformation for WebPT and is ED of Keet Outcomes Certified Scientific Information Registry(QCDR) for participation in MIPS and different high quality cost applications.
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