NationsBenefits, a fintech, advantages and outcomes platform, has acquired food-as-medicine firm Good Measures, the businesses introduced Tuesday.
Plantation, Florida-based NationsBenefits is a advantages administration firm that companions with managed care organizations. It has greater than 100 managed care purchasers and presents supplemental advantages, flex playing cards and member engagement options. Good Measures, based mostly in Boston, presents teaching and personalised meals prescriptions to assist folks’s well being. It has licensed suppliers in all 50 states and works with well being plans, employers, authorities packages and suppliers.
NationsBenefits already presents wholesome meals assist, together with by way of its NationsMarket providing, which supplies medically-tailored meals, produce packing containers, grocery packing containers, wholesome meals playing cards and dietary training for members. The corporate selected to amass Good Measures to reinforce its “capability to ship complete, end-to-end options that deal with the rising wants of healthcare members,” mentioned Glenn Parker, MD, founder and CEO of NationsBenefits. He added that the mixed entity will scale with Good Measures’ know-how and training mannequin.
“Good Measures brings confirmed experience in Meals as Drugs, with a novel strategy that mixes scientific teaching, personalised meals prescriptions, and a tech-enabled platform,” Parker mentioned in an e mail. “By integrating Good Measures’ capabilities with our current fintech and supplemental profit options, we’re positioned as the one vertically built-in platform that seamlessly combines fintech, healthcare, and outcomes for our over 100 well being plan purchasers. NationsBenefits firmly believes multi-solution platforms are the way forward for healthcare and may seize essentially the most worth from every member interplay.”
The phrases of the deal weren’t disclosed.
Good Measures’ CEO, Donna Okay. Lencki, will proceed to steer Good Measures inside NationsBenefits. She is going to assist integrating Good Measures’ know-how and training into the NationsBenefits platform.
“Our targets are to assist make Good Measures’ options much more broadly out there and to strengthen our capability to enhance member well being outcomes,” Lencki mentioned. “By NationsBenefits, we’ve got a novel alternative to carry our scientific assist and vitamin know-how to new heights. … This partnership will enable us to higher assist managed care organizations and enhance the well being of members throughout the nation, making it simpler for them to entry nutritious meals and sustained teaching that results in long-term well being enhancements.”
There was a rising give attention to food-as-medicine packages within the healthcare business. And for good purpose: about 13.5% of households within the U.S. have been meals insecure in 2023. As well as, about half of adults within the U.S. have a number of preventable continual illness, and plenty of are associated to poor high quality consuming patterns.
There are a number of different corporations within the food-as-medicine area as properly, together with NourishedRx, Season Well being and FarmboxRx.
Wanting forward, NationsBenefits and Good Measures goal to increase their attain by “leveraging the mixed strengths of NationsBenefits and Good Measures to handle diet-related well being circumstances on a nationwide scale,” Parker mentioned. “By supporting members in making more healthy selections and reaching higher well being outcomes, we’re dedicated to driving worth for our companions and empowering hundreds of thousands of individuals to reside more healthy lives.”
Picture: AndreyPopov, Getty Photos
