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INVEST Pitch Perfect Spotlight: How One Startup Aims To Become the Leading Medicaid Mental Health Provider for Kids

September 30, 2024
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As a father of three children in Colorado, Paul Graf, founder and CEO of Wholesome Younger Minds, understands how tough it’s to seek out psychological well being care for kids. His oldest has autism, and the household struggled to seek out the care they wanted whereas dwelling in a remedy desert.

That’s why about six years in the past, he put his profession as an investor on maintain to begin a pediatric psychological well being clinic in his Colorado neighborhood known as Vail Thoughts Middle. When the Covid-19 pandemic hit, he realized one thing: the overwhelming majority of the clinic’s sufferers thrived whereas receiving care just about.

“I used to be like, ‘My gosh, if we will have this sort of impression just about, I can do rather more than simply what we’re doing right here in our county,’” he stated in an interview.

So three years in the past, Graf based Wholesome Younger Minds, a web-based youth psychological well being firm. This month, the corporate was topped winner of MedCity Information’ INVEST Pitch Good contest centered on pediatric psychological well being. A complete of six corporations participated within the contest.

The Denver-based startup treats youngsters for a spread of wants, together with autism, anxiousness and despair. Sufferers begin with an analysis to get matched with the proper companies and therapists. They’ll then begin their teletherapy classes on a schedule that works for them. Wholesome Younger Minds’ companies embody testing and diagnosing, psychology, artwork remedy, music remedy, speech remedy and occupational remedy.

The corporate presently operates in six states: California, Colorado, Ohio, Florida, Texas and Georgia. It really works with each Medicaid and business insurance policy and has about 35 million lives below contract.

There are a number of different corporations addressing youth behavioral well being — reminiscent of Brightline. Nevertheless, a significant differentiator for Wholesome Younger Minds in comparison with others within the area is the truth that it accepts Medicaid, Graf declared. And the necessity is there: The Medicaid program covers about 27 million youngsters within the U.S., but many are unable to obtain psychological well being assist.

“It’s our purpose and plan to be the main Medicaid supplier for youths throughout the nation. And there’s little or no competitors on the market proper now,” Graf stated. “I anticipate that to vary as we develop and reveal the viability of serving Medicaid, and it’s very rewarding. So most of the people on the market which might be working in the direction of serving youngsters, they don’t take insurance coverage in any respect, or they take business insurance coverage. It’s the exception if anybody’s on the market taking Medicaid. There’s a whole lot of competitors on the market to serve children. Once I have a look at what I feel is so thrilling about Wholesome Younger Minds, it’s that we’ve got a mannequin that’s centered on serving probably the most underserved and probably the most needy within the nation.”

The startup has raised some funds as nicely. Thus far, Wholesome Younger Minds has secured $6 million (with Graf contributing about half), and it’s presently within the technique of elevating its Sequence A spherical. This funding will go towards constructing its staff, hiring extra clinicians, growing its know-how, increasing to new states, and establishing extra partnerships, notably with well being programs.

Wanting forward, the corporate is concentrated on partaking with as many Medicaid plans as attainable whereas “retaining absolutely the highest high quality care,” Graf stated.



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