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Hinge Health is Going Public. Is It Wise?

March 20, 2025
in Health
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The digital well being IPO market hasn’t precisely been lively lately. There was a surge in 2021—21 of the 57 lively public digital well being firms at this time made their debut that yr on the general public markets, in line with Halle Tecco, founding father of Rock Well being, in a weblog publish. Since then, solely a smidgen of firms have filed, together with Tempus AI and Waystar.

And lots of of those that have gone public have largely stumbled. Only recently it was introduced that Accolade, which went public in 2020, is being acquired by Transcarent for $621 million. The deal will take the corporate personal once more. Teladoc Well being, which went public in 2015, reported a $1 billion loss in 2024.

Hinge Well being, in the meantime, took a leap of religion final week by submitting for an IPO. The San Francisco-based firm presents digital musculoskeletal look after acute harm, persistent ache and post-surgical rehabilitation. It serves greater than 2,200 employers and well being plans. The corporate’s final valuation was at $6.2 billion in 2021 and it has raised over $1 billion to this point.

However figuring out the struggles of people who have IPO’d earlier than, and the deep uncertainty the markets are at present embroiled in, goes public now a clever transfer?

One healthcare investor, Michael Greeley, cofounder and common companion of Flare Capital Companions, is “cautiously optimistic” about this transfer. He famous that the monetary profile of the corporate is fascinating with excessive margins and excessive progress, to not point out that Hinge is addressing a large market.

“I used to be actually excited to see that lastly, the dam was breaking,” he mentioned in an interview. “However then you definately simply sit again and also you take a look at all of what’s happening across the sector and the corporate, [like] regulatory uncertainty. … You simply don’t need it to exit and be unsuccessful after which have individuals say, ‘See, one more digital well being IPO form of broke,’ However I believe they’ve a top quality asset right here.”

He added that it is a clever transfer so long as it’s offensive moderately than defensive.

“If it’s defensive, the place the corporate is operating out of cash — and I don’t suppose that’s the case — then that’s most likely an indication of desperation,” he mentioned. “However I believe it is a firm the place it’s a top quality firm, well-funded and really worthwhile. And the underwriters, the funding banks that they’re working with, have mentioned, ‘Yeah, there’s a complete set of public traders that wish to purchase your inventory in an IPO. And so we’ll achieve success in getting this firm public.’”

Based on Hinge’s S1, it gained $390 million in income in 2024, and had a 33% income progress yr over yr. It additionally had $49 million in working money movement, although it isn’t at present worthwhile with a web lack of $11.9 million in 2024. It is a huge enchancment from 2023, nevertheless, when Hinge had a web lack of $108.1 million. And analysis reveals that MSK is a large market: it’s the second largest price driver for employers behind most cancers, the Enterprise Group on Well being reported in 2024.

That mentioned, the timing of this submitting doesn’t totally make sense to Christina Farr, managing director at consulting agency Manatt Well being.

“I’m very interested by why now? Why this second?” she mentioned in an interview. “As a result of the inventory market is de facto not in an awesome place proper now. You’ll be able to see it’s very unstable.”

Nevertheless, with so few firms going public proper now, it permits there to be a second the place “all eyes” are on Hinge, Farr famous.

She added that there’s a lot to love about Hinge Well being.

“They do have some spectacular metrics,” she mentioned. “The expansion has been actually sturdy. Income is powerful. They’re beginning to broaden into Medicare, and I believe that’s a very massive alternative for them. … They’ve tended to do very effectively with employers, so there are market enlargement alternatives. However let’s see the way it all goes. We simply don’t know sufficient but to have the ability to decide how this enterprise can be seen.”

The S1 reveals that Hinge has 2,250 shoppers and about 20 million contracted lives. Along with employers, it serves business insurance coverage well being plans and Medicare. This compares to its direct competitor Sword Well being, which has 10 million lives and serves employers, business plans and Medicare Benefit, in line with its web site. A number of different firms within the digital MSK house have popped up, together with Vori Well being and RecoveryOne.

Jordan Cohen, companion at legislation agency Akerman LLP, agreed that there’s a lot to love about Hinge Well being, particularly having been a affected person of Hinge’s prior to now resulting from a shoulder harm. He famous that from an employer perspective, offering MSK help to workers is necessary as a result of it makes the workforce more healthy and extra environment friendly.

The corporate has additionally just lately entered into a number of partnerships, together with with Amazon and menopause firm Midi Well being.

“It actually doesn’t appear reckless. … Possibly they wish to seize the momentum now,” Cohen mentioned.

The corporate might run into challenges with its valuation, nevertheless, with the final spherical at $6.2 billion, in line with Greeley.

“If it’s profitable and trades wildly up from the $6.2 billion, that may be terrific, however there’s an equal probability that it’s going to be priced decrease than the final spherical,” he mentioned. “Now perhaps the world has lastly come to comprehend that the investments that had been made in 2021 and 2022 and little bit in 2023 had been frothy and wildly overvalued. And if it will get priced beneath the final spherical, it’ll simply affirm but once more that these valuations weren’t acceptable.”

Hinge Well being declined to be interviewed.

What does this imply for the way forward for digital well being IPOs?

There’s a lengthy checklist of digital well being firms that the business has been eyeing to go public:  Omada Well being, Maven Clinic and fellow MSK supplier Sword Well being to call just a few.

Nevertheless, many firms could also be ready to see how the Hinge Well being IPO will shake out earlier than they make any choices themselves, in line with Farr. If this IPO is profitable, Farr anticipates that it’ll kickstart a number of different firms submitting to go public.

“That is kind of the IPO that may outline whether or not or not some other firms can go public at this second in time,” she mentioned.

Greeley echoed Farr’s feedback, stating that if the corporate goes out at a excessive value and stays comparatively effectively valued, then others might comply with. It’s necessary to notice that neither Greeley nor Farr have invested in Hinge.

He added that he’s thrilled that somebody lastly began the method of submitting to go public.

“There are a number of us who’re sitting on massive unrealized good points, and have to both promote our firms or have them go public so we will begin to get that capital again and spend money on new firms, new startups,” he mentioned. “There’s a recycling dynamic that, given the shortage of M&A and IPO exercise, it’s form of stalled. That’s why we’re all desirous to see a few of these get public efficiently.”

Picture: jxfzsy, Getty Photographs



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