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We’re going to get to in the present day’s new information in a minute, however first let’s deal with a much less critical matter: the advertising of pharmaceutical merchandise through the meals attendees must devour at big medical conferences.
Genentech has been a longtime chief on this entrance. At most cancers conferences, the cookies the corporate fingers out at its cubicles are virtually as well-known as its medication. An innovation this 12 months: Genentech s’mores, with Genentech-branded marshmallows toasted with a blowtorch. Warning: This stuff are messy. Different improvements in sales space meals: Novartis had charcuterie (guys, you recognize preserved meat is carcinogenic, proper?) and Eli Lilly had a salad bar. The lettuce didn’t have a Lilly emblem.
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